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About Prettify + Co

Ready to look and feel fabulous? You're in luck. It's time to Prettify, gorgeous!

At Prettify, we're so much more than a simple online women's clothing store.

We love our customers, and we want to make sure you look and feel your best.

That's why each and every piece of clothing that graces our little online Melbourne boutique has been hand-picked with love from quality fashion designers around the globe.

We know the transformative power of finding that perfect outfit; the one that makes you feel like your can face the day and take on the world! And we want you to feel like that every single day.

We're obsessed with clothes, so you only get the best

We're not like other women's clothing stores that flood the market with cheap, mass-produced products.

Combining breath-taking comfort and effortless style, we select only the highest quality pieces for our valued customers.

So, not only do our stunning, fashionable women's clothes look better and last longer: they'll feel better too. We promise.

And we're so confident you'll love our clothes as much as we do that we offer a 30-day 100% money-back satisfaction guarantee*.

You've got nothing to lose, and a gorgeous wardrobe to gain. Happy online shopping!

Shop Our Range

How we began

Our creator Cindy loves clothes.

Ever since high school, it's been her dream to open up her own clothing store and share the styles she loves. A style that's:

  • Effortless
  • Comfortable
  • Stylish
  • And as unique as the person wearing them

She began working part-time in retail at an early age, selling clothes to pay for more clothes, before eventually opening her own store on eBay. But after having her third child, she decided to bite bullet.

After months and months of sourcing stunning pieces from quality designers around the globe, she finally settled on a select few: and that's how Prettify was born.

The Prettify difference

When you buy from Prettify, you can feel confident you're buying quality clothes -- because Cindy hand picks every outfit: if it's not up to her high standards, it doesn't make it to our store.

And you can tell the difference. In the fabric, the stitching, the finishes and the hems.

Plus, we look into the backgrounds of everyone we work with, so you can have peace of mind knowing our clothes are made with ethical manufacturing.

And as a Mum, Cindy's made style easy

Because let's face it: our lives are busy. And who has the time to scroll through endless pages of clothes everyone has?

Put your style fears to rest with our effortless chic range that will have you turning heads in all the best ways.

We also work with charity organisations to support women

We believe in doing what's right. That's why we support Generation414, a social enterprise that supports survivors of sex trafficking by providing employment and education opportunities to women and children rescued from sex exploitation.

Because doing the right thing matters: and it can mean all the world to someone in need.

So, you can feel good about buying with us, because we donate $1 from every single order to Generation 414.

Best of all? We're an Australian business.

So while you're getting the outfit of your dreams, you'll be supporting our dream too.

And because we're a small business, we know how important it is to support other small business. That's why we feature the clothes of local up-and-coming Australian fashion labels like Style State, Ebby & I and Label of Love.

Client Love

Here's what our clients say about us. To read more, head to our homepage or Facebook review page.

Bought a Mona Waterfall jacket - Very good quality! Friendly and prompt service. Highly recommend! ”
Kijung Choi | Melbourne
Quality garments and friendly seller. Looking forward to buying more in the future!”
Sofyushka Malevskaya | FB Review | Melbourne

Bought the crop top. Very nice quality piece and prompt service. Will be back soon!”
Kim Y Nguyen | FB Review | Melbourne

“What a great buy I love my new jacket, it's soo soft n cuddly, it fits perfectly and it’s soo stylish. I love it. I will be taking it with me to the Hunter Valley in 2 weeks time. Not to mention it came in the mail the next business day, I am so impressed. Thank you.”
Mimi | NSW

I received this jacket today and it really is lovely. Quite lightweight, it's super soft and fits me perfectly. I'm a fairly standard size 10 so definitely true to size.”

Amanda | NSW